5 Things Every Well-Run Car Dealership Does
Over the last 15 years I have worked through many different positions of multiple different car dealerships from salesman up to General Manager. I have had the opportunity to learn from some of the best and also witness some of the worst. And with the perspective of seeing the good, the bad and the ugly, I can confidently tell you that if you want your dealership to run like a top you need the following 5 things:
1) A Clear Vision
As the saying goes, the fish rots from the head down. It’s imperative that the leadership at the dealership have a clear forward looking view of where they want to go and then clearly communicate to not only the staff, but the customers and prospects too. I highly recommend having a vision statement printed on a poster that can be framed and placed in clear view of the employees and the customers so everyone knows what to expect. The vision statement also should be placed on your website. The value of this cannot be understated and you will be wowed with what happens when you put it in place.
2) Detail the mission to the team
The vision is where you are going and the mission is how you get there. Create clearly defined roles and responsibilities for all your employees. If you don’t detail to the expectations of their daily responsibilities up front, it will be near impossible to hold them accountable going forward.
3) Use your CRM daily
A good dealer is a good checker. Use the CRM daily to see what is getting done and what is not getting done. If you wait unitl the end of the month there will be too much data to check. It is much easier to spend 20 minutes a day doing this.
4) Hire slow and fire quick
Any good service provider relies on their people. You have to have the best on your team to be great so take your time when hiring and if you see a new hire that isn’t working out cut your losses early before their lack of performance affects the whole team.
5) Show up early and leave late
The best leaders are the ones who lead by example. That starts with keeping a rigorous schedule. If the staff sees you coming in late and clocking out early soon enough they will be doing the same.